Course Code



0120_006_Data Storytelling


2 days (16 hours)

Course Level(s)




Target Participants



Individuals who wish to understand:

a)    the key elements of data storytelling

b)    how to communicate data with visuals and stories




·       Participants who have little knowledge and working experience with data visualization and reporting


Course Format

·       Interactive lecture and discussion

·       Training days will be scheduled to meet work demands


Certification Body



Course Overview

Most data or reporting professionals are good at collecting and delivering data, but often lack the skills to relay a true understanding of the opportunities hidden in the data delivered. This is also true of the business end-users of the information where typically the actual business ‘stories’ behind the information is missed out.

A story creates an emotional response in people, making the message become far more impressive, and easier to remember compared to simply showing or telling facts and figures. Data storytelling is a structured approach for communicating data insights, and it involves a combination of three key elements: data, visuals and narrative.

In this course, you will learn about the concepts and techniques to communicate the data with visuals and stories. You are encouraged to bring your own data to create more impactful data-driven storytelling.

Course Outline




Learning Outcomes

Estimated Duration

Data Visualization & Storytelling

1.     Introduction to the principles of data visualization

2.     Explore and analyze data

3.     Selecting the right charts

4.     Introduction to data storytelling

5.     Data-driven storytelling


1.     Understand the concepts and techniques of data visualization

2.     Discover the process of understand and prepare the data to suit the presentation mode

3.     Understand the types of chart to represent the data correctly

4.     Explain dos and don’ts during data storytelling

5.     Understand how to tell a story that actually drives action


2 days / 16 hours